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Complicated language costs companies money

Bad communication is probably costing South African companies millions.

At all levels, companies say that they “put the customer first”. Yet, South African consumers are frustrated daily by bad communication.

In a time where transparency is considered essential for good customer relations, plain language is a strategic tool for business growth. It can win customers over, nurture respect and encourage loyalty.

Read the full article here: www.bizcommunity.com/Article/196/33/120123.html

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