Clients & Associates

FinMark Trust and i2i Facility

Usability testing through cognitive interviews and linguistic analysis (2018)

AIG South Africa Limited

The Plain Language Institute has assisted AIG to rewrite, design and test 50 direct marketing policies, 3 personal lines policies, a Funeral policy as well as a Home and Auto policy. (2011-2016) 

Old Mutual Insure (previously Mutual & Federal)

Policy wordings and schedules (2016-2018)

Change management communication (2017)

Develop letters in Plain Language for Personal Lines, Commercial Lines, Corporate and Claims (2016-2018)

Plain Language training and mentoring; Plain Language Maturity Model; Plain Language Style Guide (2014-2015)

Rand Mutual Assurance

Develop RMA Pensioners Handbook in Plain Language (2018)

Plain language training (2018)


Readability and Plain Language expert assessment of Keyguard policy wording (2017)


Interpreting regulations and developing customer communication in Plain Language (2017)

Translation of Code of Conduct and Service Charter (2017)

Department of Water Affairs

Communication support to the establishment of Catchment Management Agencies. (2015-2016)

A guide for water services regulation: Regulation made clear. (2005)

Water Research Commission

Guidelines on domestic water accounts – towards a consistent approach in RSA, a study for the Water Research Commission (2008-2010). The study developed an Evaluation Tool and applied it to current municipal accounts. The study also produced guidelines for plain and understandable South African municipal accounts.

Uthungulu District Municipality

Project to improve content, layout and design of the municipal bill. (2010)

Makana District Municipality

Project to improve content, layout and design of the municipal bill. (2011)


Financial Football – a game of financial education. In collaboration with CRC for Visa (2009-2010). The material carries the certification mark of The Plain Language Institute.

Department of Cooperative Governance and Traditional Affairs

A Free Basic Services Communication Handbook – A workbook for Councillors and Municipal Officials for the Department of Cooperative Government and Traditional Affairs. (2009)

European Union

Plain Language and Language Development Project for the European Union Parliamentary Support Programme. This project included the development of a language policy for the Parliamentary Services. (2000-2001)


Carmel Joseph
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  • BA Political Science – Rhodes University 1990
  • Postgraduate diploma in International Relations – Rhodes University 1991
  • Management Advanced Programme (MAP) – University of the Witwatersrand Business school 2004

Expertise and experience:

She has sound knowledge and experience in management and management consulting, strategic planning and organisational skills, training, research, writing and project implementation. Carmel is a Director of VEDA Associates, a newly established 100% black women owned consulting company, providing consulting services in the areas strategy formulation, performance monitoring, knowledge management, research and writing.


Chani Slabbert
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  • BA Information Design, University of Pretoria, 2013 

Expertise and experience:

Chani Slabbert has experience in helping businesses find their voices, visually. Her creative skills include branding, corporate identity design, infographic creation, form design, web design, packaging design, advertising, social media marketing, design thinking for business strategy development, and copywriting.


Chris Slabbert
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  • International Master in Business Administration (MBA with Great Distinction) Vlerick Leuven Gent Management School, Belgium 2012 
  • Bachelor of Science in Business Administration (Cum Laude) University of Tennnesee 2008
  • Screenwriting course at New York Film Academy 2009

Expertise and experience:

Chris’ education has provided him a strong background in the financial sector, while his film experience has developed his strong writing skills.

Iske van den Berg
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  • BA – University of Pretoria 1977
  • BA (Hons) Cum Laude– RAU 1981
  • MA (Afrikaans ) Cum Laude– RAU 1983
  • MBL – Unisa’s School of Business Leadership 1987

Expertise and experience:

Iske is the Managing Director of Corporate Research Consultancy (CRC), a qualitative research company founded in 1989. CRC has provided qualitative research services to blue chip companies for almost two decades. CRC has conducted extensive research on a range of financial aspects amongst lower socioeconomic groups on behalf of Finmark Trust Genesis-Analytics and Hollard Insurance. Media research has been conducted for DSTV, Mnet, and a large-scale qualitative and quantitative study on multilingualism in South African urban areas was conducted for SABC television. Media research has also been conducted for radio, AVUSA and Media24. Socio political research has been conducted for various Government departments, political parties, NGOs and GCIS; consumer research for Proctor and Gamble and Colgate Palmolive and advertising research for prominent agencies like Saatchis&Saatchis.

Jenny Hatton
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  • ATCL - Trinity College 1974
  • BA - 1982
  • HED - 1985
  • DSE - 1988
  • B.Bibl Honours - UNISA 1998

Expertise and experience:

Jenny is an education consultant. She was previously Deputy Chief Education Specialist in the Gauteng Department of Education. She has extensive experience in the writing and publishing of learning materials for educators, curriculum development, language policy, training, editing and project management. She has written English Additional Language Grade 8-12 books for Heinemann (South Africa) and English Language Grade 5 and 6 books for Heinemann (Botswana) as well as various Teacher Guides for a number of publishers. She has also written and compiled Grade 8-10 Life Orientation books for Jacana Media and Grade 11-12 Life Orientation books for Macmillan. In addition, she has edited numerous fiction titles for children and young adults, as well as non-fiction for young adults.

Linda Pienaar
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  • BA (Hons) LLB - University of Johannesburg (previously Rand Afrikaans University)
  • Diploma in Alternative Dispute Resolution - University of Pretoria

Expertise and experience:

Advocate Linda Pienaar practices law in Pretoria, specialising in youth cases and Labour law.

Previously, she worked for 20 years as advocate in South African Police Service?s Legal Services. In this capacity, she represented the South African Police Service in the technical committees drafting the Labour Relations Act, the Basic Conditions of Service Act and the Employment Equity Act. She also served in the Committee drafting guidelines for the Children?s Act.

She was a member of the team representing South Africa at the United Nations in New York when the International Convention on the Rights of Persons with Disability was negotiated. She has been the national chairperson of various organisations, and chairperson or member of the Boards of various Sec 21 companies. She was also involved for several years as manager and in-house counsel for, amongst others, the Legal Aid Clinics of UJ (previously RAU) and UNISA?s Legal Aid Clinic.

Rosalie Finlayson
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  • BA, BA Honours, (1st Class) - University of Cape Town 1966
  • Ph.D (University of London) Topic: Affinities between Venda and other Southern Bantu languages

Expertise and experience:

Rosalie is Emerita Professor and Research Fellow in the Department of African Languages, UNISA. She has many years of experience in academic research, writing and training. As a member of the Pan South African Language Board (PANSALB), she served on the Minister of Arts and Culture’s Advisory Panel on Human Language Technologies. She also served on the Minister of Education’s Advisory Committee for the Development of Indigenous African Languages as Mediums of Instruction in Higher Education. Her extensive research publications focus on various aspects of the African languages, codeswitching, transformation discourse, language and identity and language and the media. She has also worked on several language and diversity change management projects.

Suzette Putter
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  • B.Juris – UNISA 1985
  • In-service language training

Expertise and experience:

Suzette has experience in legal language, translation (English into Afrikaans), editing and proofreading. Many of the South African financial institutions are amongst her clients.

Lizelle Botha
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  • BA - University of Pretoria (1974)
  • HED - University of Pretoria (1975)

Expertise and experience:

She has sound knowledge and experience in research, planning and writing in plain language. Lizelle was the Head of Department in Mathematics at Hoërskool Ermelo and is the author of a number of Mathematics textbooks for the Academy of Mathematics and Science. Lizelle has worked closely with us since 2013 on a number of projects of which the most recent is the writing of a Comprehensive Home and Car Insurance Policy in plain language.


Lulama Dlamini
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  • Wits Business School

Expertise and experience:

With over 15 years of Marketing Research, Senior Marketing and Communications Management skills and experience, Lulama has managed international and local services and products across an array of brands. She has provided executive solutions that inform business innovation, acquisition, retention and sustainability. She excels at managing relations for a variety of complex internal and external stakeholders.

Phyllis Makhoba
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  • BA Psychology and English

Expertise and experience:

Phyllis is an experienced researcher with 10 years of experience in the facilitation of focus groups.

Boitumelo Moremong
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  • BTech Graphic Design (2013)
  • NDip Graphic Design (2010-2012)

Expertise and experience:

Boitumelo Moremong is a young, talented graphics designer with four years of industry experience. She is skilled in the following software programmes: InDesign, Photoshop, Illustrator, Dreamweaver and Flash. Boitumelo currently works for Global Mouse. She has developed and implemented a number of brand extensions for clients such as Discovery. She also does freelance work and have worked on designs for a number of publications.

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