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Politicians must speak plainly and clearly

Disguised with fancy language, the real meaning of party manifestoes can escape the average person, says Dr Sarah Slabbert.

Johannesburg - With the national elections 10 days away, political parties are eagerly rallying to gather voters’ support with promises of a better South Africa, but the problem with the barrage of promises that parties make during the run-up to elections is that they are often dressed up for effect. Disguised with fancy language, their real meaning can escape the average person. The result: countless numbers of voters vote for parties not really knowing what they stand for.

Dr Sarah Slabbert from the Plain Language Institute says poor understanding of party manifestos and election promises says nothing about voter intelligence, but it speaks volumes of political parties’ communication competency.

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